In order to increase the potential for honey production in Kolašin, and accordingly stimulate the development of the rural area, the 'Association of Beekeepers strives to encourage as many people as possible to engage in beekeeping through an educational campaign. The specific goal of the project is to present to young people, especially those from rural parts of Kolasin, what are the opportunities for earning money from beekeeping in their hometown, and to reduce their migration to other municipalities.