"General objective: Contributing to the advancement of gender equality principles by strengthening the capacities of media outlets and youth organizations in promoting gender equality and participating in the process of proposing public policies and advocating for improved responses to prejudices, stereotypes, and negative representations of others.
Specific objective: Affirming gender equality by raising the level of knowledge of media workers and youth in this field; 2. Raising awareness among young people about the concept of gender equality and sensitizing them to shaping a society where equality of all is respected, without stereotypes and prejudices towards women and individuals with different gender identities.

TARGET GROUP(S):

Media professionals, journalists, editors, and other media workers: This group includes media professionals, journalists, editors, and other media workers from Podgorica and several municipalities in the north (Pljevlja, Berane, Kolašin, Mojkovac, Bijelo Polje, Rožaje). A minimum of 20 participants will be involved in workshops and 8 in focus groups.
Youth (aged 15 to 18) attending high schools in the north (Pljevlja, Berane, Kolašin, Mojkovac, Bijelo Polje, Rožaje): This group comprises young people in adolescence. They are crucial in combating gender stereotypes, as they have the opportunity to change their attitudes and behaviors and become advocates for equality and inclusivity. A minimum of 20 participants will be involved in workshops and 8 in focus groups.
Youth activists: This group includes young people from Podgorica and cities in the north (Pljevlja, Berane, Kolašin, Mojkovac, Bijelo Polje, Rožaje) who are interested in improving their knowledge of gender-based violence and contributing to its prevention. They will be directly involved in workshops and focus groups."